IMPOSSIBLE FOODS
Clemson University Event Marketing
Finals Week Tabling - Free Chicken Nuggets!
Our team handed out free late night chicken nuggets for students to snack on while studying for finals and finishing the year strong!
“These are fire”
“They taste just like chicken!”
“This is exactly what I needed rn”
IMPOSSIBLE Dining Hall Takeover Event
Our group, in partnership with members from the Impossible Foods university sales team, pulled off an amazing dining hall takeover event that featured spicy asian noodles + Impossible sausage, and Impossible Meatball Sliders and their brand new Impossible Hotdogs!
I interviewed students in the dining hall, asking their opinions and gauging their desire to seek the product out. I also edited and produced this entire video!
Social Media Advertising
“Where can I buy these?”
Impossible Foods hired Cadency, Clemson’s Student-Led Brand Agency, to promote the brand on campus and host experiential marketing events to boost brand awareness and sales revenue.
The planned events include a free sample table at the Ain’t Patty’s Day bar crawl in Clemson, SC, finals week chicken nugget tabling, and food truck events on campus.
I designed the following pieces to be posted as an Instagram carousel format post on our student agency page @thecadency, along with @ClemsonDining IG feeds and stories.
These images are social graphics that were posted to promote the event on Instagram!
“I love Impossible”
“This is a great product”
“Super crispy”
“Wait can I get more?”
WARNING: Outdated Branding Ahead
Creative Brief
Impossible Foods hired Cadency, Clemson’s Student-Led Brand Agency, to promote the brand on campus and host experiential marketing events to boost brand awareness and sales revenue.
The planned events include a free sample table at the Ain’t Patty’s Day bar crawl in Clemson, SC, finals week chicken nugget tabling, and food truck events on campus.
Ain’t Patty’s Day - Downtown Clemson
Our team planned and executed an experiential marketing activation event held in Downtown Clemson during their annual Ain’t Patty’s Day Bar Crawl.
We handed out free product samples and merchandise, along with capturing survey data and social media content.
Leading up to the event, I designed promotional graphics for Instagram stories and feed, including the campaign tagline “You’ve Tried Crazier Things” to promote brand awareness for the plant-based meat products.
